Linearoma
Overview
Linea Roma needed a website that matched the quality and sophistication of its eyewear collections. Serving optical professionals around the world, the site had to balance product discovery, brand storytelling, and wholesale functionality in one seamless experience. We created a polished digital showroom where visitors can explore collections, learn about the company's heritage, and easily connect with the brand. The result is a clean, professional experience that puts the eyewear front and center.
About the Client
Founded in Miami and designing premium eyewear since 1986, Linea Roma has spent nearly 40 years creating optical frames and sunglasses for global markets. Today, the brand's collections are sold in more than 90 countries and feature hundreds of styles developed through a network of specialized manufacturing partners. Their focus on craftsmanship, innovation, and timeless design has helped establish Linea Roma as a trusted name in the eyewear industry.
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the build

Built in Shopify, this project combines ecommerce functionality with a wholesale-first user experience. Large product catalogs, collection filtering, detailed product pages, and protected wholesaler access make it easy for optical professionals to browse and evaluate frames online. We paired these features with elevated photography, smooth interactions, and a clean visual design that feels more like a premium showroom than a product database.

The result is a fast, scalable platform that supports both brand storytelling and business growth while keeping the focus exactly where it belongs. On the eyewear.